There is a theory out there about what newspapers will look like once they finish with the beating the internet is giving them. Well, there are a lot of theories. But there is one in particular that has me intrigued, and it is why I blog.
It’s a theory I read in The Atlantic, I think, in an article written by some guy whose name I can’t remember. He said that what the New York Times et al. should do to retain a viable business model is start branding their star reporters.
Not like with a red-hot iron (I think they do that already) but by giving them their own Web sites where they can riff on their area of expertise and hold various and sundry chatrooms/discussions/Web 2.0 thingies. This way, the New York Times would haul in a whole pile of Web advertising revenue, plus generate more traffic to nytimes.com. More reporting, more money, what’s not to like?
Newspapers, however, are stubborn. They are still run by editors determined to make sure terms like “column inches,” “above the fold,” and “lede” (spell thusly so as not to be confused with the “lead” used to make the type) will mean something for the remainder of their careers.
Since I am only 25 I cannot indulge in this luxury of stubbornness, nor can I wait around for that of others. Fortunately, there are signs that I won’t have to: independent journalists are taking matters into their own hands and forging freelance careers with their own Web sites serving as a sort of home base.
The latest of these is David Axe, a freelance military journalist who posts frequently on the excellent DefenseTech.org. He’s just come out with his own site, WarIsBoring.com. Another defense industry reporter, Sharon Weinberger, is collaborating with Axe on another site, called Ares. Both journalists publish frequently, in the mainstream as well as on their Web sites.
Frankly, this is why I blog. It’s not only fun, it can be a good career move.
As pejorative as the word “blog” is at the moment, there are already a lot of “blogs” out there run by extremely sharp professionals who are regularly way out ahead of newspapers. (Despite the aforementioned editors’ best efforts, the word “scoop” has already ceased to have meaning.) The day is coming soon when journalists will have to keep a Web site to be taken seriously.
As far as I’m concerned, this is the beginning of the end for 20th century journalism and its quaint standard of objectivity. In the future, the news industry will split into two basic branches. The first - general-interest broadsheets with in-depth reporting like the New York Times - will change to a weekly magazine format, and put its daily journalism online. Writers for these outlets won’t have to meet a standard of objectivity, but they will have to be fair, they will have to be professional, and they will have to come down from their ivory towers and show some personality. More like magazine writers.
Meanwhile, there will be another variety of journalism which will get stronger: the wire services. AP, Reuters, Bloomberg, etc. will all get stronger and bigger and provide robust reporting on what happens around the world. These wire services will serve as professional training grounds for hungry young reporters who, if they want to, can then develop an area of expertise and write about it on the internet either in association with the Times-like outlets, or on their own, as freelancers whose opinion you can trust.
This, I believe, is the future of journalism. Those of us working in the trade at the moment are facing the same choice as the professionals who were working in radio when television came about, or theater when Hollywood was just cranking up.
That is, newspapers will always be around. But do we really want to dedicate our careers to an eccentric niche product?