Peter Krupa

I could have just updated the post below, but this is too good:

The New York Times will stop charging for access to parts of its Web site, effective at midnight Tuesday night, reflecting a growing view in the industry that subscription fees cannot outweigh the potential ad revenue from increased traffic on a free site.

What changed, The Times said, was that many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYtimes.com. These indirect readers, unable to gain access to articles behind the pay wall and less likely to pay subscription fees than the more loyal direct users, were seen as opportunities for more page views and increased advertising revenue.

Never before has one of my half-assed attempts at analysis  been so swiftly and completely affirmed. The Wall Street Journal is the only remaining content-hogger. We’re waiting, Mr. Murdoch.