ThemTube
Keep an eye on Joost, brought to us by the same altruistic geniuses who invented Skype. The premise is: Watch TV, but on the internet, and for free, and whenever you want to. Everyone is happy. In fact, the news today is that Viacom just signed on.
How can this possibly happen? The real forehead-slapping, why-didn’t-I-think-of-that goodness of Joost is that when registered users select programming to watch, they will be shown ads based on their user profiles. As advertising quality goes, this is solid gold, and roughly the same concept used by Google in its search, e-mail, and blog ads. Only better.
Folks, these plucky Slovenians have already proven that they know how to run a world-class internet business, and Joost’s flashy design seems intended as an elegant kiss-off to the Web 2.0 aesthetic. I’d bet some cash that certain Silicone Vally-ites will not sleep well tonight.
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