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The Great Content Meter

In case you missed it, the New York Times has announced it will begin charging for content next year. From the press release:

The new approach, referred to as the metered model, will offer users free access to a set number of articles per month and then charge users once they exceed that number. This will enable to create a second revenue stream and preserve its robust advertising business. It will also provide the necessary flexibility to keep an appropriate ratio between free and paid content and stay connected to a search-driven Web.

This might work. On the other hand, I continue to insist that the reason online paywalls like those used by The Economist and the Wall Street Journal work is because they are protecting niche content that someone really, really needs. (Also: corporate subscriptions.) Do you really, really need another trend story about kids and the Internet?

Me neither.

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