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Worst campaign ad ever

Ask any taxi driver in Latin America who he’s going to vote for and he’ll probably say, “El menos malo.” The least bad one. The lesser of two evils. Lots of people say this in Costa Rica as well. That doesn’t mean you should put it in a campaign advertisement.

Luis Fishman was a late-in-the-game replacement for his party’s nomination for the presidential elections. The prior nominee had to be replaced when he was sentenced to prison for taking bribes the last time he was president, meaning that, at least in this context, Fishman is indeed el menos malo.

Fishman is polling in the low single digits for the February voting, and somehow I don’t see ads like this whipping the electorate up into a frenzy.

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  1. Peter Krupa» Blog Archive » Words fail. on Monday, January 18, 2010 at 20:53

    […] I thought I had spotted the worst campaign ad ever. Rarely am I proven so wrong so […]

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