Peter Krupa

Ask any taxi driver in Latin America who he’s going to vote for and he’ll probably say, “El menos malo.” The least bad one. The lesser of two evils. Lots of people say this in Costa Rica as well. That doesn’t mean you should put it in a campaign advertisement.

Luis Fishman was a late-in-the-game replacement for his party’s nomination for the presidential elections. The prior nominee had to be replaced when he was sentenced to prison for taking bribes the last time he was president, meaning that, at least in this context, Fishman is indeed el menos malo.

Fishman is polling in the low single digits for the February voting, and somehow I don’t see ads like this whipping the electorate up into a frenzy.

This entry was posted on Sunday, January 10th, 2010 at 07:05 and is filed under Costa Rica, Latin America. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.